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Kiss & Sell Writing for Advertising: Redesigned & Rekissed

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Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns ...

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Kiss & Sell Writing for Advertising: Redesigned & Rekissed
2006, AVA Publishing, New York

ISBN-13: 9782940373468

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