Enterprise Marketing Management: The New Science of Marketing

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A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers-- Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as ...

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Enterprise Marketing Management: The New Science of Marketing
2003, Wiley, Hoboken, NJ

ISBN-13: 9780471267720

Hardcover

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