$20 Off | Limited-Time Offer. Get the code »

alibris logo

Will and Vision: How Latecomers Grow to Dominate Markets

by , ,

A major goal of managers is to build strong brands that endure in competitive markets. Many managers assume that a primary determinant of long-term success is being a pioneer, or the first to enter a new market. It is based on the belief that market pioneers have the best name recognition, the highest market share and enduring marketing leadership. Firms are in a constant rush to be first to market. The scramble to set up websites and buy out Internet domain names are just examples. It can lead to the self-defeating ...

loading
  • Book Details
  • Seller
Will and Vision: How Latecomers Grow to Dominate Markets
2001, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071375498

Hardcover

Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency