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Strategic Communication in Business and the Professions

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Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.

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Strategic Communication in Business and the Professions
2010, Pearson, Boston, MA

ISBN-13: 9780205693115

7th edition

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Strategic Communication in Business and the Professions
2007, Allyn & Bacon, Boston, MA

ISBN-13: 9780205561209

6th Revised edition

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Strategic Communication in Business and the Professions
2004, Allyn & Bacon

ISBN-13: 9780205561308

5th edition

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Strategic Communication in Business and the Professions
1995, Houghton Mifflin, Boston, MA

ISBN-13: 9780395708897

2nd Revised edition

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Strategic Communication in Business and the Professions
1992, Houghton Mifflin, Boston, MA

ISBN-13: 9780395515396

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