Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

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Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
1993, HarperBusiness

ISBN-13: 9780887306358

Trade paperback

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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
1992, HarperBusiness, New York, NY

ISBN-13: 9780887305665

Hardcover

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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
1992, HarperCollins Publishers Ltd, London

ISBN-13: 9780002551434

Hardcover

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