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Audience Analysis

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Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the ...

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Audience Analysis
1997, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761910022

Trade paperback

Audience Analysis
1997, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761910015

Hardcover

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