Other Guy Blinked: How Pepsi Won the Cola Wars

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The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.

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The Other Guy Blinked: How Pepsi Won the Cola Wars
1986, Bantam Books

ISBN-13: 9780553051773

Hardcover

Other Guy Blinked: How Pepsi Won the Cola Wars
1986, Bantam USA, New York

ISBN-13: 9780553173901

Paperback

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