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Competir Contra La Suerte (Competing Against Luck - Spanish Editi: The Story of Innovation and Customer Choice

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Discusses how companies can "transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for"--Publisher.

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Competir Contra La Suerte (Competing Against Luck - Spanish Editi: The Story of Innovation and Customer Choice
2020, HarperCollins

ISBN-13: 9786075620411

Spanish

Trade paperback

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