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Healthcare Market Research: Tools & Techniques for Analyzing and Understanding Today's Healthcare Environment

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The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. Filled with market data, sample survey forms, and environmental checklists, the book provides the professional with the necessary tools to effectively reach the new healthcare consumer. Topics include data sources for healthcare marketing research, survey sampling, estimating the use of healthcare services, researching the healthcare consumer, and healthcare marketing in the 21st century.

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Healthcare Market Research: Tools & Techniques for Analyzing and Understanding Today's Healthcare Environment
1997, Irwin/McGraw-Hill

ISBN-13: 9781557386427

Hardcover

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