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New Product Management

by ,

Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Product Management".

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New Product Management
2008, McGraw Hill Higher Education, London

ISBN-13: 9780071263368

9th Revised edition


New Product Management
1999, McGraw-Hill Companies, Boston, MA

ISBN-13: 9780070275522

6th edition


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