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Business Intelligence, Analytics, and Data Science: A Managerial Perspective

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To help future managers use and understand analytics, Business Intelligence provides readers with a solid foundation of BI that is reinforced with hands-on practice. KEY TOPICS: Introduction to Business Intelligence; Data Warehousing; Business Performance Management; Data Mining for Business Intelligence; Text and Web Mining; Business Intelligence Implementation, Integration and Emerging Trends MARKET: For managers interested in understanding the foundations and applications of BI, knowledge management, data ...

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Business Intelligence, Analytics, and Data Science: A Managerial Perspective
2017, Pearson

ISBN-13: 9780134633282

4th edition

Trade paperback

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