Marketing Management: Analysis, Planning, Implementation, and Control

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Over 2 million copies sold in previous editions, this is the revision of the world's largest selling, most important and authoritative marketing handbook.

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Marketing Management: Analysis, Planning, Implementation, and Control
1996, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132435109

9th edition

Hardcover

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Marketing Management: Analysis, Planning, Implementation, and Control
1993, Prentice Hall

ISBN-13: 9780137228515

8th edition

Hardcover

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Marketing Management: Analysis, Planning, Implementation, and Control
1990, Prentice Hall

ISBN-13: 9780135524800

7th edition

Hardcover

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Marketing Management: Analysis, Planning, Implementation, and Control
1987, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135561508

6th Revised edition

Hardcover

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