Weekend Sale | Save $15. Get the code »

Social Marketing: Behavior Change for Social Good

by ,

Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples ...

loading
  • Book Details
  • Seller
Social Marketing: Behavior Change for Social Good
2019, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9781544351490

6th edition

Trade paperback

Select
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency