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Principles of Marketing for a Digital Age

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Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing ...

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Principles of Marketing for a Digital Age
2020, SAGE Publications Ltd, London

ISBN-13: 9781529734812

Unknown binding

Principles of Marketing for a Digital Age
2019, SAGE Publications Ltd, London

ISBN-13: 9781526423344

Paperback

Principles of Marketing for a Digital Age
2019, SAGE Publications Ltd, London

ISBN-13: 9781526423337

Hardcover

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