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Mail and Telephone Surveys: The Total Design Method

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Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.

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Mail and Telephone Surveys: The Total Design Method
1978, Wiley, New York, NY

ISBN-13: 9780471215554

Hardcover

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