Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization

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"Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards." --Chris Brogan , president of Human Business Works "Social media isn't inexpensive; it's different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI , Blanchard provides the missing playbook for ...

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Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization
2011, Que, Indianapolis, IN

ISBN-13: 9780789747419

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