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Digital Strategies for Powerful Corporate Communications

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The latest technology and tactics forprotecting a companys brands andreputation The advents of blogging, mashups, and wiki programshave introduced chaos in the world of business communication."Digital Strategies for Powerful CorporateCommunications" explains how to use these same digitalmeans, among many others, for bringing order to thisinformation-saturated environment. Deploying the lessonsinside, communication directors will be able tobuild symbiotic relationships with stakeholders, developkey messages based on ...

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Digital Strategies for Powerful Corporate Communications
2009, McGraw-Hill Education, New York, NY

ISBN-13: 9780071606028


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