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Principles of Marketing, Student Value Edition Plus Mylab Marketing with Pearson Etext -- Access Card Package

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NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab (TM) and Mastering (TM) platforms exist for each title, including customized versions for individual schools, and registrations are not ...

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Principles of Marketing, Student Value Edition Plus Mylab Marketing with Pearson Etext -- Access Card Package
2017, Pearson

ISBN-13: 9780134642321

17th edition

Unknown binding

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