Polling and the Public: What Every Citizen Should Know, 8th Edition

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Asher's central objective--to help students become savvy consumers of polls--has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media ...

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Polling and the Public: What Every Citizen Should Know, 8th Edition
2011, CQ Press, Washington DC

ISBN-13: 9781604266061

8th edition

Trade paperback

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