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Designing Brand Experience: Creating Powerful Integrated Brand Solutions

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In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing ...

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Designing Brand Experience: Creating Powerful Integrated Brand Solutions
2005, Cengage Learning

ISBN-13: 9781401848873

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