Weekend Sale | Save $15. Get the code »

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

by , ,

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations , ...

loading
  • Book Details
  • Seller
Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System
2008, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787984960

Hardcover

Select
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency