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E-commerce 2014, Global Edition, 10/e

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For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & ...

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E-commerce 2014, Global Edition, 10/e
2014, Pearson Education Limited

ISBN-13: 9781292009094

10th edition


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