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Principles of Marketing, Student Value Edition

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NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab (TM) and Mastering (TM) platforms exist for each title, including customized versions for individual schools, and registrations are not ...

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Principles of Marketing, Student Value Edition
2017, Pearson

ISBN-13: 9780134461526

17th edition

Loose-leaf

Principles of Marketing, Student Value Edition
2015, Pearson

ISBN-13: 9780133850758

16th edition

Loose-leaf

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