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Principles of Marketing, Student Value Edition Plus Mymarketinglab with Pearson Etext -- Access Card Package


Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. "Principles of Marketing "helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The ...

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