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Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns

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This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures--explaining exactly why each soared or sank.

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Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns
2002, Amacom, New York, NY

ISBN-13: 9780814471470

Trade paperback

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