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Business Demography: A Guide and Reference for Business Planners and Marketers

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Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data sources and methods of data selection and use. The author next discussses ...

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Business Demography: A Guide and Reference for Business Planners and Marketers
1987, Quorum Books, Westport, CT

ISBN-13: 9780899302188

Hardcover

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