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The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers

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Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world's greatest challenge--they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world's most intractable problems. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and ...

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The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers
2013, Berrett-Koehler Publishers, Oakland

ISBN-13: 9781609940775

Hardcover

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers
2013, Blackstone Audiobooks

ISBN-13: 9781482942200

Audiobook CD

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers
2013, Blackstone Audiobooks

ISBN-13: 9781482942194

MP3 format

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers (16pt Large Print Edition)
2013, ReadHowYouWant

ISBN-13: 9780369317179

Large type / large print

Trade paperback

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