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Strategic Marketing Problems

by ,

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

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Strategic Marketing Problems
2012, Pearson

ISBN-13: 9780132747257

13th edition

Hardcover

Strategic Marketing Problems
1997, Prentice Hall, Upper Saddle River

ISBN-13: 9780136493020

8th edition

Paperback

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