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Principles of Marketing


Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help you ...

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Principles of Marketing
2019, Pearson Education Limited, Harlow

ISBN-13: 9781292269566

8th edition


Principles of Marketing
2017, Pearson

ISBN-13: 9780134492513

17th edition


Principles of Marketing
2017, Pearson Education Australia, Frenchs Forest, NSW

ISBN-13: 9781488611841

7th edition


Principles of Marketing
2005, Prentice-Hall, Harlow

ISBN-13: 9780131968790

11th edition


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