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The Consumer Church: Can Evangelicals Win the World Without Losing Their Souls?

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Strategies such as "guilt-free sermons" and "surfing for Jesus" are becoming more common in evangelical churches. The authors illustrate the difficulty of balancing faithfulness and effectiveness and offer their own conclusions on how to carry out an "ambidextrous ministry" that is both loyal to the Bible and engaging to contemporary men and women.

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The Consumer Church: Can Evangelicals Win the World Without Losing Their Souls?
1992, InterVarsity Press

ISBN-13: 9780830813384

Trade paperback

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