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Marketing: An Introduction and Mymarketinglab Package

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This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.

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Marketing: An Introduction and Mymarketinglab Package
2009, Prentice Hall

ISBN-13: 9780138148201

9th edition

Unknown binding

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