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Corporate Communication

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Corporate Communication by Paul Argenti was the very first and remains the most comprehensive text available on the subject. The 3rd Edition of Argentis text and cases work describes changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent yearsmistrust and skepticism of corporate entities is high, as are expectations that companies ...

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Corporate Communication
2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073377735

5th edition

Trade paperback

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Corporate Communication
2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072990546

4th edition

Trade paperback

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Corporate Communication
2003, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780071151368

3rd Revised edition

Hardcover

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Corporate Communication
2002, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072314021

3rd Revised edition

Hardcover

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Corporate Communication
1993, Irwin Professional Publishing

ISBN-13: 9780256057058

Hardcover

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