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On the Art of Writing Copy


What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE Everything You Need to Write More Powerful, More Profitable Copy Its the MasterWork by the Worlds Master Copywriter. If you have any interest in the power of the written word or any control over what those words are supposed to accomplishyoure about to choose the right book. Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, youll find: How to write killer e-mail copy. How ...

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On the Art of Writing Copy
2003, Racom Communication

ISBN-13: 9780970451545

3rd edition

Trade paperback

On the Art of Writing Copy
1989, NYIF, New York

ISBN-13: 9780133871920


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