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Interactive Broadband Media: A Guide for Successful Take-Off

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This book provides a unique overview and serves as a guide for companies faced with the evolution from traditional media to the new world of interactive broadband media. The challenge here is to achieve a good return on high initial investments. The authors provide actual examples of business models that are successful in the long term. - From traditional media to the world of interactive broadband media - Get/Sell industry mechanics - Get-Audience area (production, aggregation and distribution of content/services) - Sell ...

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Edition

ISBN:

3528057815

/ ISBN-13:

9783528057817

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Interactive Broadband Media: A Guide for Successful Take-Off
2001, Friedr Vieweg & Sohn Verlagsgesellschaft, Wiesbaden, Germany

ISBN-13: 9783528057817

Hardcover

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