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LOGO Design Workbook: A Hands-On Guide to Creating Logos

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Logo Design Workbook focuses on creating powerful logo designs and answers the question, What makes a logo work?In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and ...

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ISBN:

1592532349

/ ISBN-13:

9781592532346

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LOGO Design Workbook: A Hands-On Guide to Creating Logos
2006, Rockport Publishers

ISBN-13: 9781592532346

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