I found this book very enjoyable. Mr Gladwell gave 3 main points in which relate to almost all epidemics. the first was ¨ The Law of the Few¨ which was in which a social group was created and people with specific talents would fit into that group and help solve the problem. The second point was called ¨ The Stickiness Factor¨ in which people were using memories to help relay a message. This was very big through television for children. The last point was called ¨ The power of context¨. He used an example in which there were four young boys trying to rob a middle aged man, and the man had a weapon and fired at them and rebelled. This showed that the environment had an affect the each situation that had a problem. He correlated in which areas that were popular with minor crimes only had minor crimes and the major crimes in that area were down. These were just some of the main points that I found interesting in the book. I would recommend this book to many of my friends that want a different perspective on the world.