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Made to Stick: Why Some Ideas Survive and Others Die

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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In "Made to Stick," accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The ...

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ISBN:

141593553X

/ ISBN-13:

9781415935538

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Made to Stick: Why Some Ideas Survive and Others Die
2007, Random House, New York, NY

ISBN-13: 9781400064281

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Made to Stick: Why Some Ideas Survive and Others Die
2007, Random House Audio Publishing Group, New York, NY

ISBN-13: 9780739341346

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Made to Stick: Why Some Ideas Survive and Others Die
2007, Books on Tape

ISBN-13: 9781415935538

Audiobook CD

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