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The Long Tail: Why the Future of Business Is Selling Less of More

by ,

The Long Tail is both a powerful new economic force in the entertainment industry and perhaps the best lens on a big new trend in the business world overall: the economics of abundance. From supermarket shelves to advertising agencies, the rise of the niche is changing everything, and causing us to rethink where our markets lie and how to get to them. Consider this example: In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, an account of near death in the Peruvian Andes. It was only ...

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Edition

ISBN:

1401384145

/ ISBN-13:

9781401384142

  • Book Details
  • Seller
The Long Tail: Why the Future of Business Is Selling Less of More
2008, Hachette Books, New York, NY

ISBN-13: 9781401309664

Revised, Updated edition

Trade paperback

The Long Tail: Why the Future of Business Is Selling Less of More
2006, Hachette Books, New York, NY

ISBN-13: 9781401302375

Hardcover

The Long Tail: Why the Future of Business Is Selling Less of More
2006, Hyperion Books, New York, NY

ISBN-13: 9781401384142

Audiobook CD

The Long Tail: Why the Future of Business Is Selling Less of More
2006, Hachette Books, New York, NY

ISBN-13: 9781401308605

Hardcover

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