Persuasion: Social Influence and Compliance Gaining (6th edition)

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Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, ...

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6th edition

ISBN:

1138630616

/ ISBN-13:

9781138630611

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Persuasion: Social Influence and Compliance Gaining
2018, Routledge

ISBN-13: 9781138630611

6th edition

Trade paperback

Persuasion: Social Influence and Compliance Gaining
2018, Routledge

ISBN-13: 9780815358213

6th edition

Hardcover

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