Furniture Marketing: Product, Price, and Promotional Policies of Manufacturers

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The author presents a comprehensive picture of the furniture manufacturer's marketing policies and the framework of the industry out of which marketing policies evolve. He thoroughly investigates and critically analyzes the existing marketing policies of the industry and furnishes data on the industry's profitability. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions ...

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ISBN:

0807868612

/ ISBN-13:

9780807868614

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Furniture Marketing: Product, Price, and Promotional Policies of Manufacturers
2011, University of North Carolina Press, Chapel Hill

ISBN-13: 9780807868614

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