Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

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This much needed text offers an authoritative introduction to strategic marketing and presents a wealth of ideas for gaining the competitive edge in the health care arena. The authors analyze many aspects of customer driven health care industries, and use examples and cases to show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and ...

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ISBN:

0787984965

/ ISBN-13:

9780787984960

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Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System
2008, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787984960

Hardcover

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