Marketing Places

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Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. The authors show that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more ...

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ISBN:

074323636X

/ ISBN-13:

9780743236362

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Marketing Places
2002, Free Press

ISBN-13: 9780743236362

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Marketing Places
1993, Free Press, New York, NY

ISBN-13: 9780029175965

Hardcover

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