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How to Succeed as an Independent Consultant (2nd edition)

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Readers of this guide are shown how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct- mail, and newsletters - with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendices review available ...

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2nd edition

ISBN:

0471847291

/ ISBN-13:

9780471847298

  • Book Details
  • Seller
How to Succeed as an Independent Consultant
2004, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471469100

4th edition

Hardcover

How to Succeed as an Independent Consultant
1993, Wiley, New York, NY

ISBN-13: 9780471575818

3rd Revised edition

Hardcover

How to Succeed as an Independent Consultant
1988, John Wiley & Sons

ISBN-13: 9780471847298

2nd edition

Hardcover

How to Succeed as an Independent Consultant
1987, John Wiley & Sons, New York

ISBN-13: 9780471856634

Abridged

Audiobook cassette

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