Limited-Time Offer | Save $10. Get the code »

alibris logo

Marketing (4th edition)

by

This edition focuses on creating customer value by providing the understanding, skills, decision-making-tools and support material for marketing and non-marketing specialists. Features include: the impact of technology; the strategic marketing process; global perspectives; the increasing importance of services as products; up-to-date marketing plans as models for student study; and cases on companies and products such as Windows 95 and Nordstrom.

loading
See All Editions

4th edition

ISBN:

0256132216

/ ISBN-13:

9780256132212

  • Book Details
  • Seller
Marketing
1999, McGraw-Hill Companies

ISBN-13: 9780073656458

Unabridged

Hardcover

Marketing
1999, McGraw-Hill Inc.,US, New York

ISBN-13: 9780072347838

6th edition

Unknown binding

Marketing
1999, McGraw Hill Higher Education, London

ISBN-13: 9780073658179

6th edition

Paperback

Marketing
1995, Irwin Professional Publishing, Toronto, Canada

ISBN-13: 9780256120882

2nd Canadian edition

Hardcover

Marketing
1994, Irwin Professional Publishing, New York

ISBN-13: 9780256132212

4th edition

Hardcover

Marketing
1992, Irwin Professional Publishing

ISBN-13: 9780256091823

3rd edition

Hardcover

Marketing
1989, Irwin Professional Publishing, Boston, MA

ISBN-13: 9780256075137

2nd edition

Hardcover

Marketing
1986, Times Mirror Magazine

ISBN-13: 9780801606021

Unknown binding

Marketing
McGraw-Hill Inc.,US, New York

ISBN-13: 9780071168304

6th edition

Paperback

Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency