


ISBN-13: 9780072347838
6th editionUnknown binding

ISBN-13: 9780073658179
6th editionPaperback

ISBN-13: 9780256132212
4th editionHardcover

ISBN-13: 9780256075137
2nd editionHardcover
This edition focuses on creating customer value by providing the understanding, skills, decision-making-tools and support material for marketing and non-marketing specialists. Features include: the impact of technology; the strategic marketing process; global perspectives; the increasing importance of services as products; up-to-date marketing plans as models for student study; and cases on companies and products such as Windows 95 and Nordstrom.
ISBN-13: 9780072347838
6th editionUnknown binding
ISBN-13: 9780073658179
6th editionPaperback
ISBN-13: 9780256132212
4th editionHardcover
ISBN-13: 9780256075137
2nd editionHardcover