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Marketing Management: Analysis, Planning, Implementation, and Control (8th edition)

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Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing ...

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8th edition

ISBN:

0137228511

/ ISBN-13:

9780137228515

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Marketing Management: Analysis, Planning, Implementation, and Control
1996, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132435109

9th edition

Hardcover

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Marketing Management: Analysis, Planning, Implementation, and Control
1993, Prentice Hall

ISBN-13: 9780137228515

8th edition

Hardcover

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Marketing Management: Analysis, Planning, Implementation, and Control
1990, Prentice Hall

ISBN-13: 9780135524800

7th edition

Hardcover

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Marketing Management: Analysis, Planning, Implementation, and Control
1987, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135561508

6th Revised edition

Hardcover

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