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Marketing Management: Analysis, Planning, Implementation, and Control (9th edition)

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An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.

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9th edition

ISBN:

0132435101

/ ISBN-13:

9780132435109

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Marketing Management: Analysis, Planning, Implementation, and Control
1996, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132435109

9th edition

Hardcover

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Marketing Management: Analysis, Planning, Implementation, and Control
1993, Prentice Hall

ISBN-13: 9780137228515

8th edition

Hardcover

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Marketing Management: Analysis, Planning, Implementation, and Control
1990, Prentice Hall

ISBN-13: 9780135524800

7th edition

Hardcover

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Marketing Management: Analysis, Planning, Implementation, and Control
1987, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135561508

6th Revised edition

Hardcover

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