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Marketing for Hospitality and Tourism: International Edition (4th edition)

by , ,

For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich ...

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4th edition

ISBN:

0132017733

/ ISBN-13:

9780132017732

  • Book Details
  • Seller
Marketing for Hospitality and Tourism: International Edition
2013, Pearson

ISBN-13: 9780133382129

6th edition

Paperback

Marketing for Hospitality & Tourism: International Edition
2009, Pearson

ISBN-13: 9780132453134

5th edition

Paperback

Marketing for Hospitality and Tourism: International Edition
2005, Pearson

ISBN-13: 9780132017732

4th edition

Paperback

Marketing for Hospitality and Tourism: International Edition
1998, Pearson

ISBN-13: 9780130110312

2nd edition

Paperback

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