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Principles of Marketing (11th Revised edition)

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For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very start of the text; a reworked chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this ...

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11th Revised edition

ISBN:

0131469185

/ ISBN-13:

9780131469181

  • Book Details
  • Seller
Principles of Marketing
2019, Pearson Education

ISBN-13: 9780135766392

Unknown binding

Principles of Marketing
2015, Pearson Education Limited

ISBN-13: 9780133795028

16th edition

Hardcover

Principles of Marketing
2013, Pearson

ISBN-13: 9780133084047

15th edition

Hardcover

Principles of Marketing
2012,

ISBN-13: 9780132167154

14th edition

Unknown binding

Principles of Marketing
2011, Pearson

ISBN-13: 9780132167123

14th edition

Paperback

Principles of Marketing
2011, Prentice Hall

ISBN-13: 9780132167208

14th Study Guide edition

Trade paperback

Principles of Marketing
2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136079415

13th Revised edition

Hardcover

Principles of Marketing
2008, Pearson Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780273711568

5th edition

Trade paperback

Principles of Marketing
2008, Pearson Education Australia (TAFE), Frenchs Forest, NSW

ISBN-13: 9781442500419

4th New edition

Paperback

Principles of Marketing
2007, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132390026

12th edition

Hardcover

Principles of Marketing
2007, Addison Wesley Longman

ISBN-13: 9780132420228

12th edition

Unknown binding

Principles of Marketing
2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131469181

11th Revised edition

Hardcover

Principles of Marketing
2005, Pearson Education Australia (TAFE), Frenchs Forest, NSW

ISBN-13: 9780733971174

3rd New edition

Paperback

Principles of Marketing
2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131018617

10th edition

Hardcover

Principles of Marketing
2003, Prentice Hall, New Jersey

ISBN-13: 9780131088306

10th edition

Unknown binding

Principles of Marketing
2002, Pearson Education Australia, Frenchs Forest, NSW

ISBN-13: 9781740098113

2nd edition

Paperback

Principles of Marketing
2001, Prentice Hall, New Jersey

ISBN-13: 9780130883766

9th edition

Unknown binding

Principles of Marketing
2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130263124

9th edition

Hardcover

Principles of Marketing
2000, Prentice Hall, Upper Saddle River

ISBN-13: 9780130283290

9th Revised edition

Paperback

Principles of Marketing
1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780139570025

8th Revised edition

Hardcover

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