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Marketing: An Introduction (7th edition)

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Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one ...

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7th edition

ISBN:

0131424106

/ ISBN-13:

9780131424104

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Marketing: An Introduction
2004, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131424104

7th edition

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Marketing: An Introduction
1996, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132527101

4th edition

Hardcover

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Marketing: An Introduction
1996, Pearson Education (US), Upper Saddle River

ISBN-13: 9780132631204

International 2 Revised edition

Paperback

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Marketing: An Introduction
1992, Pearson Education (US), Upper Saddle River

ISBN-13: 9780135552445

International 2 Revised edition

Paperback

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Marketing: An Introduction
1990, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135564080

2nd edition

Hardcover

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Marketing: An Introduction
1990, Prentice-Hall, Harlow

ISBN-13: 9780135588833

2nd Revised edition

Paperback

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Marketing: An Introduction
1987, Prentice Hall

ISBN-13: 9780135577455

Hardcover

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Marketing: An Introduction
1987, Longman Higher Education, Harlow

ISBN-13: 9780135576120

Paperback

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